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Berdoues Perfumes

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 Exceptional perfumes, a desire to set up in the USA.

  A hundred-year-old brand, Berdoues perfumes are listed on the US Sephora website and in dozens of physical stores. Problem: subject to strong competition and a low awareness in the United States, the brand must increase its online sales with its distributor Sephora.

 


 

A Facebook/Instagram Ads campaign for the US market

To achieve this objective, we proposed to Berdoues an advertising plan on Facebook and Instagram built in 4 stages: audience segmentation, placement segmentation, message segmentation and deployment of the best performing campaigns.

This plan aims to methodologically determine the buying audience, the most effective messages and relevant supports.


 

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